Crystal's unparalleled success began with an express commitment to a superior level of excellence and service level within the luxury hotel industry. This standard is one that Crystal continues to raise, as it reaches new milestones and new travelers. Founded in 1988 as Crystal Cruises, Crystal revolutionized luxury travel at sea with the launch of our first oceanic ship, Crystal Harmony in 1990 (ret. 2005). Crystal Symphony and Crystal Serenity followed, and with them came the continuous praise for Crystal Experience, with acclaimed acclaim for the supreme level of service found aboard the elegant ships.The last 27 years have witnessed several elegant redesigns that have kept boats at the height of elegance and the latest technologies, innovative itineraries that have reached all corners of the world and innovative experiences to board and on land that explore the culinary and adventurous elements of world cultures Crystal''s award-winning ships will continue their evolution in luxury and excellence with their most extensive redesigns planned to date in 2017. Crystal''s pattern of continuous improvement continued until 2015, when they embarked on brand expansion of luxury travel. Throughout the company, Crystal maintains the dedication to offer a superior level of personalized service and attention to every detail of luxury in all its brands, with its acclaimed butler service offered with almost all experiences. Along with adventures and access not available anywhere else and with more options available for guests who want to personalize their luxury vacations, Crystal''s service, space and services have shaped the company''s credo along the decades. By sea, river, land and air, Crystal has redefined the way the world views luxury travel. Celebrating 27 years of excellence, Crystal is the most award-winning luxury cruise line in the world, having won the "Best Ship in the World" at the Conde Nast Traveler Reader Choice Awards for 24 years; has been chosen as the "Best Cruise Ship in the World" by Travel + Leisure readers for 20 years; and the "Best Luxury Cruise Line" by the professional travel organization Virtuoso for three consecutive years (2014, 2015 and 2016). Travel + Leisure readers also voted Crystal River Cruises as the "Best River Cruise Line in the World" and Crystal Yacht Expedition Cruises as the "Best Small Cruise Ship in the World" in 2017.